Customer satisfaction is the sine qua non of my real estate business. In that rare case where my customer may not be totally happy with my services, I offer a 100% money back guarantee. If you're my customer, you have nothing to lose.
If at the end of our listing agreement you have not sold your property -- and only you can sell it -- I'll gladly refund every penny you paid me, no questions asked.
You'll get a full refund although I may have spent 10 hours showing your property and calling, emailing and faxing interested parties. Let's say, as a professional in my field with 15 years' experience in the local market, that my time is worth $50.00 an hour. For 10 hours, that's $500.00 for my services. But if you didn't sell your property, I'll ask nothing for my time and expertise. No compensation.
And although I've spent, probably, $10,000 obtaining and maintaining my license so I can serve you legally and efficiently, I'll ask nothing in return;
And although I've spent, probably, 200 hours taking classes to stay up with the latest knowledge available to me as a REALTOR, I'll ask nothing in return;
And although I've burned many gallons of gasoline hauling people to your property to show it to them and brag about it to help you sell it, I'll ask nothing in return;
And although I've paid for all advertising of your property to help you sell it, I'll ask nothing in return;
And although my operating costs were non-stop while I was doing everything I could think of to help you sell your property, I'll ask nothing in return.
And so, dear customer, please accept my thanks for the privilege of marketing your property at my expense. If, for whatever reason, you did not sell it during our listing period, I want to make it right. Here's my check for every penny you paid me, with undying gratitude. I wouldn't take anything for the experience.
(This tongue-in-cheek commentary is my way of having a little fun addressing the subject of REALTOR compensation. It is not meant to describe any particular situation.)
